Even when you offer something for free in exchange for their opinions, many people will have a hard time believing that there is not a catch. If you have a product that you need to conduct research before you initiate the launch, sweepstakes leads can help you to meet your goal quickly and efficiently. People who enter sweepstakes are looking to win big in exchange for a relatively small portion of their time and effort. Depending on how detailed the leads you receive are, you may be able to further narrow down the list of people you contact using their demographics. Offering leads something as simple as promotional items will help even further, but you wont usually have to go that far. Sending out a mailer or calling leads with a short survey can give you invaluable insight on how your products in development will be received by the general public.

With the Internet, you can cut down costs even further by creating a survey on your website and sending emails to your leads that ask for their participation. A clear, concise email may take you a few hours to draft, but once it is done you will be able to use it again and again. You can then use that same email to explain the purpose of your questions and politely request participation. Even if all of the leads don’t get around to completing the survey right away, you can ask for their opinions and reactions after the product has been on the market for some time. Some companies spend thousands of dollars trying to get honest and unbiased product opinions, and with sweepstakes leads, you can have great results for a small investment.